Going to an amazing concert and making the world a better one – that’s easy. Because everyone who attends Bryan Adam's "Shine A Light" 2019 World Tour will be planting a tree; not on their own, that’s our job. For each ticket sold, we will plant a tree, thereby contributing to sustainability and climate protection, together with Bryan and all his fans.
Trees are very important for global climate protection: Afforestation is one of the most efficient and natural ways to capture CO₂. After all, about 50% of a tree consists of stored carbon.
Trees significantly improve air quality by binding air pollutants, such as particulate matter or gaseous chemicals. And of course, they produce the oxygen that we need to breathe.
Trees help regulate rainwater by storing it, filtering it and stabilizing the soil.
Trees are an important part of ecosystems, creating habitats for other plants and animals, and thus, contributing to biodiversity and species conservation.
The tree planting projects we support benefit the local population, for example by creating jobs or supporting local agroforestry systems.
Last but not least, forests are retreat and recreational areas for us humans. Trees are good for us, lift our spirits and bring us into balance.
The Arbor Day Foundation is a nonprofit conservation and education organization. Founded in 1972, it has grown to become the largest nonprofit membership organization dedicated to planting trees, with over 1 million members, supporters and valued partners.
The Project: With the Michigan Habitat Restoration Project, the Arbor Foundation continues to plant 1 million Jack pine seedlings each year to improve habitat for the endangered Kirtland’s warbler. Early efforts have increased the number of singing male birds from less than 200 to more than 2,000, thus preventing the species from extinction.
Plant-for-the-Planet was launched in January 2007. The current goal of the children and youth initiative is to plant a trillion trees worldwide. Trees are the cheapest and most effective means of binding CO₂ and thus contribute to mitigating the climate crisis.
The Project: The reforestation project in Semarang is characterized by a high community involvement. More than 50 small-hold farmers and their families benefit from the program, and the fragile ecosystem benefits from the reforestation efforts.
Building upon corporate and scientific partnerships, WeForest empowers communities to sustainably advance and implement innovative, high standard, scalable and lasting solutions to restore forest landscapes.
The project: In the south of Malawi, only 11% of the forest remains, causing erosion, floods and landslides. WeForest aims to restore the Mount Mulanje Reserve and is also developing alternative energy and maintenance resources for the thousands of families living around the reserve.
Taking Root is a leader in community reforestation. They grow forests with farmers in Central America, helping to tackle poverty and climate change. Over the last 10 years they have helped create sustainable livelihoods for thousands of farmers and grown millions of trees into thriving biodiverse forests.
With the support of DHL and the Bryan Adams’ Shine a Light Tour, they are working to reforest land in the Kuskawás region in Northern Nicaragua. Using an innovative approach which combines technology with traditional farming practices, they are working with rural communities to restore land around the Kuskawás Reserve, protecting the home of a diverse mix of wildlife and an area of exceptional natural beauty.